Taiwanese auto company to compete in the UAE market

Luxgen, Taiwan’s premium automotive brand, has arrived in the UAE with its range which includes SUV and MPV, offering top technological features.
“No other vehicle in the market balances style and substance as well as a Luxgen. It is a brand for the thinking man and is aimed at people who appreciate unique product offerings incorporating advanced technology.” Jeffrey Chen, general manager of International Business Department Luxgen Motors told Arab News.
“The brand is ultimate expression of Luxury and Genius”, he added.
“This is hundred percent Taiwanese and are stylish and modern, representing an unrivaled value proposition,” said Jeffrey Chen.
A highly advanced 2.2-liter turbo-charged engine powers both the SUV as well as the MPV. The engine is unique because while it delivers the power of a bigger six-cylinder engine, it returns the fuel economy of a smaller four-cylinder unit.
“We want to fill the gap between luxury and middle class and Luxgen has combination of all luxury brands” A. J. Kamal, CEO of Western Auto, the dealers of the vehicles in the UAE, told Arab News.
” We are pleased to be associated with such a premium quality car brand which is wholly owned subsidiary of Yulon Motor” he added.
Luxgen SUV range starts from AED 115,000 and Luxgen MPV M/L, starts at just AED 105,000.
“We have confidence in the high potential of the brand in the market, and for the brand’s drive to grow in the UAE, not only selling high-quality and innovative cars, but also introducing highest standards of work and providing our customers with more flexibility and comfort,” said PMA Mohamed, general manager of Dealerships — Western Auto
“We expect that we can sell at least 100 vehicle in the UAE within next 8 months. By December we will launch Luxgen V6 Saloon cars also,” Mohamed told Arab News.
Western Auto is a part of ETA Ascon Star Group that has presence in Saudi Arabia, Qatar, India and the UAE.
While detailing Western Auto’s performance in Saudi Arabia, Sadakkathulla, resident director in Saudi Arabia, told Arab News that Western Auto is doing well in Saudi Arabia.
It has branches in Riyadh, Jeddah, Dammam, Yanbu, Jubail and Jazan.
“We sell Ashok Leyland buses in Saudi Arabia and currently over 3,000 Ashok Leyland vehicles are there. We will sell another 1000 vehicles by the end of this year.”